Counter-positioning from 7 Powers explained: barriers, benefits, examples
Operational excellence of any kind (product, growth, tech...) isn't enough to ensure success. Market longevity can only come from creating moats. For this, Helmer’s 7 Powers offers a roadmap. I’ve read this book 10+ times, and it still surprises me. One of the powers is counter-positioning, which allows challengers to defeat incumbents thanks to a new business model. In this article, we’ll explore this power using real-world examples.