Hello, I am Benjamin, design lead at Meta.
I build cash-positive digital products that help people reach their goals.

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Blog

October 23, 2024

Counter-positioning from 7 Powers explained: barriers, benefits, examples

Operational excellence of any kind (product, growth, tech...) isn't enough to ensure success. Market longevity can only come from creating moats. For this, Helmer’s 7 Powers offers a roadmap. I’ve read this book 10+ times, and it still surprises me. One of the powers is counter-positioning, which allows challengers to defeat incumbents thanks to a new business model. In this article, we’ll explore this power using real-world examples.
Illustration of a red square, alone in a desert.
October 17, 2024

Add the FAQPage Structured Data (rich result) to an FAQ section powered by the Webflow CMS

This article helps Webflow experts improve their SEO by adding the FAQPage Structured Data to an FAQ section (that is powered by the Webflow CMS). Webflow has a limitation that prevents looping over CMS items inside of a Custom Code Block. Thus, It’s impossible to create a FAQPage Structured Data JSON with a varying number of questions and answers. This article provides a (almost) no-code, Google-approved solution and it’s tutorial.
various purple shapes on a shaded orange background. Illustrative.
September 29, 2024

What is Asymmetric Encryption? How it Works and Why It's Secure

There are two types of encryption: asymmetric and symmetric. Traces of symmetric encryptions can be found as early as 500 BC while asymmetric encryption was only invented in the 1970s. With symmetric encryption as with a safe, one key opens and closes. With asymmetric encryption, 2 keys exist, one for opening and one for closing.
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